DAM New York 2020

The Art and Practice of Managing Digital Media

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TechLab: Campaign Planning and Execution – How to Successfully Manage your Brand Globally and Increase Marketing Performance - with BrandMaker

April 15, 11:20 AM

Marketing specialists constantly face challenges to achieve more with less time and deliver personalized content at scale worldwide. They need to find a way to bridge the gap between corporate and regional marketing teams enabling everyone, including their agency partners, to work smarter, not harder. In this presentation we’ll demonstrate how you can dump your spreadsheets while still having full visibility and access to campaign plans and content assets, so that you can improve content effectiveness and re-use. By starting to implement effective workflows you can speed up time to market and optimize marketing efforts.

Speaker

Ted Lesher, Managing Director, BrandMaker

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.