Metadata matters because when it comes to content it is everything you have.
The successful implementation of a DAM, MAM or any content related strategy requires the effective implementation of a metadata schema supported by good technology, great people and a well formulated process.
Metadata delivers access to your assets and increases the return on investment in a content system by unlocking the potential to ingest, discover, share and distribute assets. This must-attend panel session explores the fundamentals of metadata, and how different industries and organizations manage metadata to fit their business needs.
Focusing on customer expectations and experience we will discuss lessons learned, best practices, successes and new developments.
