DAM New York 2020

The Art and Practice of Managing Digital Media


Metadata Governance: Managing Risk and Sustaining Business Value

April 15, 9:00 AM

Whether to address ‘governance’ is no longer an option. You need good governance to manage risk and sustain the ongoing value of your business. Good governance provides the framework that ensures program goals are met. Applying an effective layer of metadata governance is the best way to ensure plans for change in the DAM system deliver the intended outcome.

However, there is more to maintaining the metadata than just maintaining the taxonomy and the specification. Change must be actively managed and for that good governance is essential.

In this case study, Tim Nickles, Sr. Manager, Production Operations, ESPN will discuss lessons learned and best practices when setting up a governance program and provide practical advice on ensuring that it is fit for purpose.


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Albert Einstein College of Medicine

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Lowe's Companies, Inc.