DAM New York 2020

The Art and Practice of Managing Digital Media


Getting to a Rights Strategy for your Content

April 15, 11:20 AM

As the demand for content expands and platforms on which content can be consumed proliferate, it is essential for organizations to know not only what content they have, but how it can be used. Organizations need to review the rights they obtain for content going forward, how to evaluate content already in the DAM for re-use, and whether they have a deep-dive need for rights tracking.

This session will help you look at your asset rights strategy in a practical way:

  • Rights strategy for your content – why do you need one?
  • How to determine your organization's need-to-know for rights
  • Unanticipated asset use with real world examples from the worlds of media, publishing and entertainment
  • Getting to a strategy for the 2020s to expand the use of your content

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.