DAM New York 2020

The Art and Practice of Managing Digital Media

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TechLab: Manage Your Product Content with DAM: Do you Really Need a “PIM”? - with Sitecore

April 14, 1:50 PM
There are many definitions and flavors for Product Information Management (PIM) in the market today. There’s PIM in product management, IT management, MDM, PLM, and even your good old product databases! While for some use cases you may need one of those; for most organizations a Product Content Management (PCM) solution fits the bill. In this session, see firsthand how Sitecore PCM helps companies like General Mills and Pet Supplies Plus: 
 
  • Enrich existing product data with marketing content to create a single source of truth 
  • Search, find, and curate products in one unified repository
  • Streamline content processes for easy collaboration among marketing, commerce, and product managers
  • Support multiple brands, families, complex product ranges, lifecycle, and localization

Speaker

Brian Bishop, Sales Engineer, Sitecore

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.