DAM New York 2020

The Art and Practice of Managing Digital Media


TechLab: Manage Your Product Content with DAM: Do you Really Need a “PIM”? - with Sitecore

April 14, 1:50 PM
There are many definitions and flavors for Product Information Management (PIM) in the market today. There’s PIM in product management, IT management, MDM, PLM, and even your good old product databases! While for some use cases you may need one of those; for most organizations a Product Content Management (PCM) solution fits the bill. In this session, see firsthand how Sitecore PCM helps companies like General Mills and Pet Supplies Plus: 
  • Enrich existing product data with marketing content to create a single source of truth 
  • Search, find, and curate products in one unified repository
  • Streamline content processes for easy collaboration among marketing, commerce, and product managers
  • Support multiple brands, families, complex product ranges, lifecycle, and localization


Brian Bishop, Sales Engineer, Sitecore

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Albert Einstein College of Medicine

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Lowe's Companies, Inc.