DAM New York 2020

The Art and Practice of Managing Digital Media


TechLab: How do DAM and Distributed Marketing Drive Sales Through Channels? - with Wedia

April 14, 11:50 AM

According to industry analyst IDC, digital marketers and creative directors are realizing significant ROI today from their investments in DAM. 79% have increased revenue by 10% or more. In addition, more than 75% of worldwide sales today flows through channels (as stated by the WTO).

How can a DAM platform support your sales through channel strategy? 

In this TechLab, we’ll discuss the following key points: 

  • Drive channel sales through a Single Source of Truth
  • Measure everything: using analytics to drive results
  • Engaging content and promotions… made easy
  • Ability to execute the design and production of on-brand personalized, multi-country, multilingual content


Michael Iulo, VP of Sales North America, Wedia 
Marcus Madej, Director of Distributed Marketing, Clutch Studios


What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.