Is the volume of your creative output too low? Does the quality also suffer? Are your campaigns missing launch dates because your content doesn’t match local media plans?
If you responded yes to any of these, then your brand has fallen prey to what Celtra calls “The Content Gap,” the delta between the amount of content brands want to produce and the resources they have available.
With climbing content demands and stagnant (or even shrinking) budgets, the gap is growing greater by the day and it’s killing brands.
Join this session to learn how to jump out of the channel and format race and start creating at the speed of culture.
Speaker
Nick Fitzsimmons, Director of Sales Solutions, Celtra
