DAM New York 2020
TechLab: How the Content Gap is Killing Brands - with Celtra
Is the volume of your creative output too low? Does the quality also suffer? Are your campaigns missing launch dates because your content doesn’t match local media plans?
If you responded yes to any of these, then your brand has fallen prey to what Celtra calls “The Content Gap,” the delta between the amount of content brands want to produce and the resources they have available.
With climbing content demands and stagnant (or even shrinking) budgets, the gap is growing greater by the day and it’s killing brands.
Join this session to learn how to jump out of the channel and format race and start creating at the speed of culture.
Speaker
Nick Fitzsimmons, Director of Sales Solutions, Celtra
What others say
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing. I could have used three of me to cover all the sessions I was interested in attending!