DAM New York 2020

The Art and Practice of Managing Digital Media


Tracy Wolfe

Metadata Operations Lead

Adobe Stock

Tracy leads the metadata practice that optimizes findability for Adobe Stock’s 180 million creative assets which include images, graphics, videos, 3D objects, templates and more. Ever since an advertising agency image project propelled Tracy to obtain an MLIS, her exciting career has included wildly successful stints managing digital assets and content for companies like DDB, Corbis Images, The Seattle Public Library, Getty Images, and McGraw-Hill Education. Her experience includes vocabulary management, taxonomy development, tagging, automation, and operational process design. Tracy has contributed to a variety of DAM publications and is a frequent speaker at related industry events.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.