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April 14 - 15, 2020

DAM New York 2020

The Art and Practice of Managing Digital Media

Tracy Wolfe

Metadata Operations Lead

Adobe Stock

Tracy leads the metadata practice that optimizes findability for Adobe Stock’s 180 million creative assets which include images, graphics, videos, 3D objects, templates and more. Ever since an advertising agency image project propelled Tracy to obtain an MLIS, her exciting career has included wildly successful stints managing digital assets and content for companies like DDB, Corbis Images, The Seattle Public Library, Getty Images, and McGraw-Hill Education. Her experience includes vocabulary management, taxonomy development, tagging, automation, and operational process design. Tracy has contributed to a variety of DAM publications and is a frequent speaker at related industry events.

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