DAM New York 2020

The Art and Practice of Managing Digital Media


Tracy Olmsted

DAM Innovation Specialist


Tracy Olmsted is a DAM professional with a background in Art Direction and Experience Design.  She has owned her own business and worked for companies as small as 6 people to as large as 17,000+.  In her present role she brings a UX lens to DAM, focusing on how the organization and delivery of assets can model their intended use.
She has a deep interest in how systems create both digital and social experiences. “I am passionate about understanding the experiences people have and helping to make them better. My sweet spot is the place where systems and experience come together. I believe the best systems are the ones that improve your life without you noticing.”

In her spare time, she enjoys studying martial arts and traveling with her husband.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.