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April 14 - 15, 2020

DAM New York 2020

The Art and Practice of Managing Digital Media

Tracy Olmsted

DAM Innovation Specialist

Amway

Tracy Olmsted is a DAM professional with a background in Art Direction and Experience Design.  She has owned her own business and worked for companies as small as 6 people to as large as 17,000+.  In her present role she brings a UX lens to DAM, focusing on how the organization and delivery of assets can model their intended use.
 
She has a deep interest in how systems create both digital and social experiences. “I am passionate about understanding the experiences people have and helping to make them better. My sweet spot is the place where systems and experience come together. I believe the best systems are the ones that improve your life without you noticing.”

In her spare time, she enjoys studying martial arts and traveling with her husband.

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