DAM New York 2020

The Art and Practice of Managing Digital Media


Elana Mitchel

Creative Services and Digital Asset Management

Pat McGrath Cosmetics

Elana's background in graphic design and print production led her to pursue a career in Digital Asset Management as she learned to create and maintain repeatable, scalable digital asset structures in complex, creative environments. While working closely with various stakeholders, Elana discovered new ways to catalog and transfer digital assets and streamline workflow.

In her current role at Pat McGrath Cosmetics, Elana is responsible for identifying unique ways to organize their evergrowing content hub, establish process and workflow procedures, and is preparing the creative and marketing teams to transition from a file-server based production environment into a robust, multi-channel asset managed system. 

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.