April 14 - 15, 2020

DAM New York 2020

The Art and Practice of Managing Digital Media

Elana Mitchel

Creative Services and Digital Asset Management

Pat McGrath Cosmetics

Elana's background in graphic design and print production led her to pursue a career in Digital Asset Management as she learned to create and maintain repeatable, scalable digital asset structures in complex, creative environments. While working closely with various stakeholders, Elana discovered new ways to catalog and transfer digital assets and streamline workflow.

In her current role at Pat McGrath Cosmetics, Elana is responsible for identifying unique ways to organize their evergrowing content hub, establish process and workflow procedures, and is preparing the creative and marketing teams to transition from a file-server based production environment into a robust, multi-channel asset managed system. 

Home link
The leading producer of Digital Asset Management content worldwide
Contact
40-41 Museum Street
London
WC1A 1LT, UK
T: +44 (0) 207 092 3494

Henry Stewart Conference Studies LLP is a limited liability partnership, registered in England, registration number OC334769 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events Ltd is a limited company, registered in England, registration number 06532399 with its registered office at 40-41 Museum Street, London WC1A 1LT. Henry Stewart Events, Inc. is a corporation incorporated in the State of Delaware, USA having a business office at PKF O’Connor Davies LLP, 665 Fifth Avenue, New York NY 10022.
© Henry Stewart Conference Studies LLP or its affiliates.