April 14 - 15, 2020

DAM New York 2020

The Art and Practice of Managing Digital Media

David Koch

Global Product Manager, Digital Asset Management

Mars Inc

As the Global Product Manager of Digital Asset Management, David’s key responsibilities are to enable the seamless integration of DAM into the existing and developing Mars Martech ecosystem, including managing digital templating and enterprise video platforms globally. His team of Product Leads and Engineers delivers continuous value and efficiencies for the business across all segments while staying focused on fit-for-purpose solutions. During David’s three years at Mars, the content ecosystem has grown under his leadership and vision, leveraging product management principles to ensure the success of the DAM program.

Before joining Mars, David was in production and product management at global digital agencies R/GA, McGarry Bowen, and Elephant – working on clients that include PwC, Goldman Sachs, and JPMorgan Chase. Prior, he spent the better part of a decade in the film and television industry working on productions including “The Sopranos,” “Mad Men,” and “Eternal Sunshine of the Spotless Mind.” He plays tennis and pickleball in his spare time and learns about being a new dad.

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