DAM New York 2020

The Art and Practice of Managing Digital Media

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Cyndie Lalic

Senior Digital Asset Manager

Amazon Studios

Cyndie Lalic is a Digital Asset Manager at Amazon Studios supporting the Original Series Marketing organization. Stemming from a creative background, she has been bridging the gap between creatives and tech for the last nine years. Building DAM systems that work for all types of users, she believes a phased approach is ideal to achieving maximum user adoption and ensuring users are having the best experience. By working backwards and making two-way door decisions, her philosophy lends to a DAM that is as nimble and as quick as the business it supports. With her experience focused mainly in the Entertainment and Creative space, Cyndie has held roles supporting teams at both Mattel and Disney Studios. When not untangling asset archiving and distribution messes, she can be found outdoors hiking or climbing, at concerts, or in the kitchen.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

“The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!”

Christi Klein
Lowe's Companies, Inc.