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April 14 - 15, 2020

DAM New York 2020

The Art and Practice of Managing Digital Media

Christopher Grakal

CEO, North America and South America

ICP

In his role as CEO, Christopher works across the global ICP team to inspire and steward the continued growth of ICP as a leader in Content Operations, elevating our clients’ content lifecycle technologies and enhancing business processes to orchestrate the frictionless flow of content across Marketing and Commerce ecosystems.


With over 20 years’ experience at Warner Bros. and Turner Broadcasting, followed by 4 years at the helm of ICP Americas, Christopher’s career has been defined by enabling organizations to deliver operating efficiencies and innovation in marketing, all whilst maximising market impact.


Christopher’s mantra and passion throughout his career has been to align technology solutions with people and process. He inspires an innovative and customer-centric approach to enhancing clients’ marketing operations set alongside a dedication to every employee’s personal and professional development.

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