In 2013 UEFA decided to do something about its sprawling landfill of digital assets.
- Platforms were many
- Duplicates ran wild
- Metadata had no rules
Now - still images have been centralised. A DAM solution has become an essential part of the digital ecosystem.
Ingestions workflows, data models, and evolutions in line with technology, have made the DAM system a worthy servant of European football, delivering images of UEFA Champions League quality.
During UEFA EURO 2016 our photography and DAM workflows enabled us to use still images to bring the action from photographer to fan in just 29 seconds. The fastest timeline achieved at any major sporting event.
Join Paul, at this very exciting time in his DAM journey in European football, as he shares with you: an integration-first approach, increased automation, smart utilisation of data and AI. All primed for UEFA EURO 2020 in summer 2021.
