DAM Fest Europe

A celebration of all things DAM

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Paul Murphy

Digital Image Expert

UEFA

Paul Murphy is the Digital Image Expert at UEFA responsible for the DAM managing photography and graphics. With a photo agency background Paul was brought in at UEFA in 2013 to solve the issue around still image management. He migrated content from over 11 different 'solutions' which were in place and created a centralised DAM. The years working in photography helped with installing strict metadata policies and creating a comprehensive rights management solution to bring the new DAM to all internal and external stakeholders.

Paul's DAM journey began on the picture desk of a daily newspaper and went on to manage a picture desk in Ireland's leading sports photo agency, Sportsfile, before arriving at UEFA to solve their digital asset woes.

With a passion for both photography and technology Paul seeks to continually improve and update DAM at UEFA in an agile environment in order to distribute premium digital image content to where it is needed in the most automated ways possible.

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