DAM Europe 2019

The Art and Practice of Managing Digital Media


Mission Impossible: Building a DAM capability to feed your CRM which powers your Multichannel Marketing (MCM) in 12 months

27 June, 10:10AM

Theramex is a pharmaceutical company just 18 months old. Hear the story of going from no DAM, CRM, or Regulatory Approval infrastructure - to building and deploying this integrated capability in a year.

Do join us as we discuss this journey and consider:

  • Business case for these systems – Cost or Investment?
  • DAM/CRM/MLR system selection - Build, Deployment and Operation
  • Senior Management and Global affiliate buy in with these new systems - Change Management on the fly
  • How to position this DAM /CRM /MLR ecosystem to deliver a positive financial impact on the business