DAM in a vacuum is no longer adequate for today’s enterprises. The most sophisticated enterprises are positioning their DAM systems as the single source of truth for their media assets, powering true omnichannel experiences.
But, this requires careful attention to integration, so that your DAM can move assets to your customer experience environments, like Web Content Management, CRM, Marketing Automation, Social Publishing, and Journey Orchestration, tools.
We’ll hear the successes and pitfalls to avoid from enterprises which are using their DAMs in conjunction with other enterprise systems.
