DAM Chicago 2019

The Art and Practice of Managing Digital Media

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Letícia Rossi

MarTech Platform Strategy & AEM Lead

Dell Technologies

Letícia Rossi is Dell Technologies’ Digital Marketing Platform Strategist. This role focuses in overseeing different applications, including Dell Technologies’ DAM. The DAM is Dell’s single source of truth for marketing assets and is a central element in Dell’s strategy of delivering consistent, relevant and delightful customer experiences across all touch points that drive brand engagement and purchases. Prior to this role, Letícia has 12+ years’ experience in different Marketing and Sales roles. When away from the office, she can be found traveling the world.