Creative Operations San Diego 2019
Getting Video Right: How to Create Authentic Content
In this session, Audi’s Video Creative Director explains a) why we should forget the old rules of TVCs (television advertising), b) how to build brand love, and c) how to target the right audience.
When it comes to video content, one size doesn’t fit all platforms, and getting the right message to the right audience is key.
Nicholas will share his experiences in getting great video content in the can while seeking to lower costs and find time efficiencies. All with a focus on making the creative the best it can be. Join us to get an insight into how Audi’s internal creative agency manages and executes these projects.
Speaker
What others say
Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.
Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!
This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.