Creative Operations New York 2019

Making Creative Work Better

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Made for YouTube: How Real-Time Analytics are Informing Video Production Workflows

May 2 2019, 10:10 AM

This presentation will be a specific client case study on how YouTube's real-time analytics can inform creative and video production decision-making. Using a variety of internal tools and both internal and external resources (e.g. clients, agencies, production partners, YouTube Product), join Josh for an inside look at how YouTube is transforming the future of video ad creative.

You will come away with a deeper understanding of the latest ad formats shaping the online video ecosystem and how companies should incorporate real-time analytics and always-on creative optimization into their production workflows.

Speaker

Josh Auffret

Google/YouTube

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New York Hilton Midtown

What others say

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert

3M

"This event is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings"

Kelly Borghello

Capital One

"These events are helping to quickly solidify Creative Operations teams as a critical capacity in design-led organizations, big and small."

Andrew Coulter Enright

Cole Haan

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