Keeping up with today’s appetite for content is a challenge for creative and marketing teams. Couple that with an ever increasing demand for real-time publishing and Creative Ops leaders have to think carefully about how they structure teams, manage intake and harness technology.
In this context, is there an optimum balance of speed and quality? How do you go about measuring creative work in the first place? Analytics help you track what is working and what is not - but what else should you be taking into account?
Once the equilibrium between speed and quality is found, how you structure all this work becomes crucial. Org design, intake processes, resourcing, demand management and technology all need to be fine-tuned. We'll challenge these Creative Ops experts to show us how.
