Creative Operations is the hottest topic in on-site and in-house marketing across the pond in the US. Here in Europe, the momentum has been building, and there has never been a more exciting (and challenging!) time to be in the field. We see wider recognition of the role, its value and at long last, greater investment in it. We hope this day will act as a catalyst to take this recognition, and the discipline as a whole, even further.
Our Conference Chair, Jim Hubbard, will walk you through the exciting agenda we have planned and set out his thinking on five aspects of Creative Operations; People, Structure, Process, Culture, and Technology. Which, when combined in the right way, create the conditions for ever better creative work.
