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Our next online educational series delves deeper into metadata - Managing Metadata for DAM in the Enterprise with John Horodyski
DAM is nothing without metadata. Metadata is a strategic imperative in the endeavor to effectively manage a company’s knowledge, and is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience. A well-designed metadata model brings business processes into alignment that allows users to intuitively identify, locate, select and distribute the “right” content. Metadata management and strategy take time and effort to be successful. From designing a metadata model, to a controlled vocabulary and taxonomy, to workflow, roles and stewardship and governance, this series will help you communicate your requirements and needs, whether you already have a DAM or are looking for one.
Sign up for 'Managing Metadata for DAM in the Enterprise' here.