Today, enterprises of all sizes struggle to connect their digital assets with both upstream and downstream applications. We all need a guide: to know the best practices, successes, and failures of DAM integration, in order to achieve our desired futures.

Sign up for this series and receive the following...

  • 6 online sessions delving deeper into how to connect your DAM to the enterprise
  • All taught by the world's leading DAM expert Theresa Regli
  • Each session is 75 minutes
  • Including 25 minutes to query Theresa on any challenges you may face with your DAM integrations
  • A certificate of attendance is available on request
  • Unable to attend all sessions? Recordings will be available to all registrants

Are you questioning whether this is the right course for you? Find out our answers here...


Theresa Regli introduces the course


About the series

This in-depth webinar series delves into the details of the hows and whys of DAM integration, and serves as an educational roadmap for connecting your DAM with the enterprise. 

The first three sessions will focus on the upstream technologies that feed data into or work in tandem with a DAM: Product Information Management, Rights Management, Marketing Resource Management, Adobe Creative Suite, AI and auto-tagging services, and video and audio production tools. 

The second three sessions will focus on downstream technologies that receive and distribute digital assets: Web and Mobile Content Management, Marketing & Campaign Automation, Social Media Publishing, Web to Print and Packaging, Video and Audio Hosting and Streaming, and E-Commerce. 

All throughout the series, we will examine how customer relationship management and analytics should influence the entire end-to-end supply chain of digital assets. With 75 minutes planned for each session, you will receive 50 minutes of insights, and then as a group attending the session, you'll have 25 minutes to submit your questions to Theresa on any challenges you may face with your DAM integrations.

Can’t make one of the sessions? Don’t worry, a recording will be available on demand for all participants.


Schedule

October - December 2019

An Online Educational Series