An Account of Change at Scale in a User Experience Organization
Heather McIntosh Cassano, and Mark Norris of Google Play explain the many stages of the road to UX maturity in their organization and how Design Ops, or as Google terms it, UX Programs & Operations, has been the driving force behind a major transformation.
User Experience was once perceived as merely a service offering.
Heather and Mark:
- Walk through the initial stage, when UX struggled to find its place as a strategic business partner
- Reveal how Design Ops emerged as the catalyst for change, propelling UX towards a pivotal role in the organization's strategy of delivering high impact products
- Describe the key moments and milestones in the journey
- Shed light on how Design Ops became the cornerstone for success
A real-life exploration of the transformative power of Design Ops.
