Jenny Price

DesignOps Lead and Manager, Transformation & Operations, UPX


Jenny Price is a design leader, designer, strategist, and educator, and has extensive experience leading large-scale distributed design teams and program initiatives within enterprise digital technology, healthcare innovation, and higher education.

She serves as DesignOps Lead and Manager for the Transformation & Operations team. Universal Partner Experience (UPX) drives innovation at IBM, leading the strategic and implementation direction and design for—transforming the way partners do business digitally across the enterprise. Her team’s expanded mission is to create a single, hyper-consumable, frictionless digital experience across all partner motions and IBM.

Jenny’s mission is to elevate the culture of design and professional practice, growing an engaged, inspired, world-class community of makers focused on delivering design excellence.

Jenny also leads IBM’s DesignOps Community, working with over 400 DesignOps advocates and practitioners. This community shares best practices, publishing the first-ever IBM DesignOps Playbook. Presently, Jenny is leading the co-design efforts in developing an IBM point of view for DesignOps across four workstream efforts, consisting of over 50 IBMers across the organization. Jenny is a long-time advocate for the design profession, serving in numerous national leadership positions within AIGA, the professional association for design.