The most common misconception we see with our clients is the idea that setting up and maintaining a DAM program is first and foremost about the technology. That mindset often causes our clients to lose sight of the real reason they invested in a DAM to begin with: to meet the needs of their business users regarding asset creation, management, and distribution. When technology is the top priority, user adoption suffers. Without healthy adoption, users continue to find costly and risky workarounds to meet their individual asset needs…and your DAM technology might as well not exist.
In this session, learn strategies to ensure healthy user adoption, avoid costly pitfalls that minimize ROI, and strategies to course correct if you’ve already done so.
