DAM New York 2023

Rachel Couvillon is a Principal Consultant and Global Creative Operations COE Lead at ICP with more than 20 years of experience spanning agency, in-house, and consulting leadership. She helps enterprise brands transform the way marketing and creative organizations operate, scale, and deliver work, bringing a uniquely practitioner-led perspective to creative operations transformation.

 Rachel has led large-scale creative transformation initiatives for brands including Macy’s, NBCU Peacock, Specsavers, and The Home Depot, helping organizations improve cross-functional alignment, streamline workflows, and build more connected operating models across strategy, creative, and execution teams.

 She also strategically led award-winning transformation work for Aetna that earned the Adobe Collaborator Award as part of the Adobe Experience Maker Awards, recognizing innovative cross-functional ways of working and enterprise collaboration.

 Before moving into consulting, Rachel built and led internal creative organizations herself, giving her firsthand understanding of the operational realities creative and marketing teams navigate every day. She is passionate about translating operational complexity into clear, actionable strategies that empower teams to do their best work.