DAM New York 2023

The Art and Practice of Managing Digital Media


Rachel Couvillon

Principal Consultant


Rachel is an award-winning graphic designer, problem solver, and dot connector who’s passionate about decoding and solving business problems by helping cross-functional audiences to "speak the same language" and focus on end user needs to achieve innovative and sustainable outcomes.

A graduate of the University of Georgia and the M.AD School Of Ideas (Portfolio Center), she has worked at an array of global design and advertising firms and Fortune 500 companies. Throughout her career, Rachel has led the launch (and decommissioning) of numerous in-house agencies, requiring her to develop strategic partnerships with stakeholders from across organizations, including business, IT, marketing, and compliance, to ensure objectives, budgets, and success metrics were achieved.

She is currently a Principal Consultant at ICP specializing in creative operations, change management & user adoption, and executive storytelling.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.