DAM New York 2023

The Art and Practice of Managing Digital Media


TechLab: The Next Wave of DAM: The Age of Generative AI When Content is Data

September 14, 3:20 PM EDT

Discover how Digital Asset Management (DAM) through real-world GenAI use cases can transform the role of DAM within your company. See how the Aprimo DAM transforms content into a strategic asset driving informed decisions, workflow automation, and innovative customer experiences. 

Key Takeaways:

  • Prepare: Leave with clear steps to understand AI's impact on your DAM system and ensure you’re prepared for the AI revolution.
  • Implement: Develop a 360-degree approach to content strategy to get the most out of generative AI.
  • Shift: Adopt a new perspective, viewing content as data and its profound implications for DAM.
  • Explore: Discover AI's role in crafting personalized and efficient customer experiences.
  • Access: Gain access to two eBooks - "5 Essential Elements of Modern Content Operations" & "Generative AI Guide."

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.