Jim Cavedo has more than two decades of experience in content marketing, business leadership, product strategy, product marketing, and technology evangelism. Currently, Jim leads Aprimo's global solutions organization, where he interacts with scores of businesses annually, learning their unique business requirements and aligning them with appropriate technology solutions to address their mission-critical objectives. Jim's career spans roles as both a marketing practitioner and a business strategy consultant; he has worked across multiple industries and with teams of all sizes. His work in Digital Asset Management dates to the mid-'90s when he was part of the team responsible for developing and introducing one of the first enterprise-class Digital Asset Management systems and evolving how to deliver rich, complex content over the internet (that was just in its infancy).