Join Matthew Liotti, Visual and Video Content Producer at Crayola for a colorful overview of how Crayola leverages the DAM, ‘The Crayola Gallery’, as a digital hub to unite content pipeline efforts across global teams, global divisions, consumer campaigns, and local markets.
We’ll hear more about Crayola’s various DAM processes including organization, localization, governance, reporting, new and challenging file types, and future ambitions.
Starting from the beginning, we’ll be taken through the journey - a brief history from the first pack of Crayola Crayons, the business background, and the products.
Matthew will cover details of the DAM processes including:
OmniChannel
- Teams Involved
- Start to finish asset types
- Reporting/Successes
Localization
- Generics
- Local product
- Craft/inspirational
Governance
- Structure
- Access
- Voice and distribution
The Crayola Experience and COVID
- DAM Solution
- Continuation of licensing and partnerships
We’ll also hear more about new and challenging file types, complex content integrations including AI, 3D, and .com strategy, and how the DAM plays an important role in global expansion plans.
