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DAM New York 2023

The Art and Practice of Managing Digital Media

Matthew Liotti

Brand Content Manager

Crayola

Matthew is an award-winning content producer, strategist, and technical problem solver. In his 12+ years in the industry, he has had the privilege of helping brands like Toys R Us, Audi, eBay, QVC, and of course Crayola, achieve their content goals, and expand the boundaries of possible achievements in the digital content space.

Matt serves as Crayola’s Brand Content Manager and spearheads the production of over 350+ pieces of new video content, 500+ pieces of lifestyle content, and 1000+ pieces of photography per year. Additionally, Matt leverages his excitable and energetic passion for content to lead the growth, development, and expansion of Crayola’s internal DAM, The Crayola Gallery. 

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