Content, one of the most significant cost centers, is under scrutiny more than ever as senior managers start questioning how much is being generated and its impact on the business. Your DAM, at the heart of managing this content, is under similar scrutiny, and DAM Managers are looking for new and innovative ways to leverage the technology to align with business objectives.
Vanessa Escobedo Barba, Marketing Project Manager at ONNIT, a Unilever company, has the DAM up and running and is already exploring new ways of driving and extracting value from it. In this session, Vanessa will share examples of best practice and will examine:
- The hurdles to overcome to get the DAM up and running.
- How to explore new cross-functional use cases.
- Tactics to stay on-brand in an ever-expanding organization.
- Ways to elevate the DAM's importance (as well as your own) to the executive team.
