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DAM New York 2023

The Art and Practice of Managing Digital Media

Vanessa Escobedo Barba

Marketing Project Manager

ONNIT, a Unilever company

Vanessa's creative professional journey started at the University of Texas at Austin while studying Journalism. Her passion for storytelling soon evolved from the written word to a successful 15-year photography business. As her family and market needs changed, she looked for new ways to challenge her creativity and moved into the digital environment as a Digital Asset Manager.

Vanessa is currently at Onnit, a leader in the health and wellness industry, where implementing a DAM system from the ground up was just the beginning. She has continued to lean into her creativity as a Marketing Project Manager, leading marketing projects, launching campaigns, and managing the DAM. 

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