DAM New York 2023

The Art and Practice of Managing Digital Media


Content of the Future: Impact of Artificial Intelligence (AI) & Machine Learning (ML) in Digital Shelf Content – a CPG Perspective

September 14, 12:20 PM EDT

Personalized experience, contextual and customized content will be the unique differentiator for brands in the future. Evolution of retailer capabilities, brand safety challenges and tech infrastructure limitations makes it harder for brands to create a one size fits all execution plan.

AI & ML influence would require right metadata to support content creation by consumer profile, market & retailer capability. Given the level of complexity, there will be an increased need for flexible tech solutions, resource upskilling & futuristic processes.

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Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.