DAM New York 2022

The Art and Practice of Managing Digital Media


Video Workflow … Lessons Learned (so far!) from Using Change Management Principles from the Start

September 16, 2:40 PM EDT

Over the last 18 months, Mayo Clinic has focused on integrating a video workflow into the media asset management program. The first stage included a discovery period, followed by an initial design and configuration stage that included training in bite-sized amounts to make the information more digestible.

Join Annie Erdmann, MLIS, Librarian Supervisor at the Mayo Clinic who will discuss the process that brought a creative team of videographers into a DAM mindset and environment as a tool to improve their work processes rather than to erect another barrier to their creativity. Annie will discuss:

  • The ADKAR (Awareness, Desire, Knowledge, Ability, Reinforcement) model for change management
  • Getting buy-in is a part of the process – there may be resistance to change at first but this shifts to empowerment
  • The mindset when implementing a DAM and the video workflow as an iterative process which requires multiple phases, including configurations that continually improve the system and processes for everyone
  • Taking onboard valuable feedback and questions from all stakeholders

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.