DAM New York 2022

The Art and Practice of Managing Digital Media


TechLab: Create and Manage a 360-Degree View of Your Product Content - with Widen, an Acquia company

September 16, 12:35 PM EDT
Consumers feel most confident in their purchasing decisions when they have access to various types of product content — both emotionally-driven visual assets as well as objective information. Delivering this kind of experience requires the right integrated tools. Businesses that are able to break down technology silos and create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.
In this session you’ll learn:
  • How to use digital asset management (DAM) to create a 360-degree view of product content
  • How to distribute product content to the right channels and audiences
  • How maturity models can help you chart your path towards being a highly effective content operation

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.