DAM New York 2022
TechLab: Launching a Truly Global DAM – How World Vision International Digitally Transformed their Global Mission - with Orange Logic
As organizations continue to face the relentless need to innovate and become more agile, World Vision knew that a central platform that provided global access to key editorial resources and message was essential. After an exhaustive search, they made their selection and the launch has been a fundamental part of their digital transformation.
In this presentation we will hear from Summer Olson, Senior Digital Asset Management Specialist at World Vision, on the true scale of the project that implemented a new digital transformation initiative. Summer will share:
- Project vision – from the previous state to the current reality today – including partnering with other global teams
- How World Vision implemented a new system, streamlined user-groups, and trained all teams
- Getting buy-in from key executives and internal traction for the new project
- The RFP bidding process – why it was important to choose the right system best aligned to the unique needs of the organization
- How to evaluate various vendors – conducting stakeholder interviews to ensure that the final solution truly meets business needs
- Controlled vocabulary, intuitive filters, and word search
- Consulting and communicating with all stakeholders, including 60 plus key staff located all around the world
With the challenge of users scaling from 1,000 to more than 7,000 worldwide and counting, Summer will talk more about how key internal metrics – such as downloads and system activity mirror fundraising successes – further strengthen the business case and value that the DAM brings.
What others say
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Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
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