DAM New York 2022
TechLab: Strategies for Brand Compliance: Using DRM, Content Services and Monitoring to protect your brand - with FADEL
Your brand is everything. As marketers, brand managers, and DAM managers, we work hard to project the most compelling, up-to-date, and consistent image. But with content creation and distribution happening at top speed, how do you effectively manage, protect, and monitor your brand for maximum value? We will discuss how to use digital rights management, content services, and content monitoring as strategies for brand compliance.
During the session we will walk through and demonstrate how to:
- Centralize brand assets making them easily sharable across all stakeholders
- Use AI techniques to visually search across content
- Gain at-a-glance visibility into asset usage rights during production
- Find brand assets, logos and marketing content live across the web
- Report on expired content, assets and agreements
- Monitor your brand presence and ambassadors across live photo feeds
- Source from over 100 million ready-to-license celebrity and influencer images
With strategies like these in place, your team will be able to create and maintain a unified brand vision across all your marketing and advertising content while minimizing the risk of inconsistency and misuse.
Speaker
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