DAM New York 2022

The Art and Practice of Managing Digital Media

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TechLab: Strategies for Brand Compliance: Using DRM, Content Services and Monitoring to protect your brand - with FADEL

September 15, 2:20 PM EDT

Your brand is everything. As marketers, brand managers, and DAM managers, we work hard to project the most compelling, up-to-date, and consistent image. But with content creation and distribution happening at top speed, how do you effectively manage, protect, and monitor your brand for maximum value? We will discuss how to use digital rights management, content services, and content monitoring as strategies for brand compliance. 

During the session we will walk through and demonstrate how to: 

  • Centralize brand assets making them easily sharable across all stakeholders
  • Use AI techniques to visually search across content
  • Gain at-a-glance visibility into asset usage rights during production
  • Find brand assets, logos and marketing content live across the web
  • Report on expired content, assets and agreements 
  • Monitor your brand presence and ambassadors across live photo feeds
  • Source from over 100 million ready-to-license celebrity and influencer images

With strategies like these in place, your team will be able to create and maintain a unified brand vision across all your marketing and advertising content while minimizing the risk of inconsistency and misuse.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.