DAM New York 2022

The Art and Practice of Managing Digital Media

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TechLab: Ta-DAM! Forget About Keywords and Editors - with Bria

September 15, 4:00 PM EDT

Generative AI is the next big technological revolution. This incredible innovation is going to have a huge impact on the creative process - and can already be implemented inside DAMs to redefine the creative supply chain.

In this session, we’ll discuss the difference between the AI we had until now and the generative AI revolution. We’ll look at examples of how people are using this new technology to generate content: text, audio and visual marketing assets. 

We’ll then explain how you can easily integrate it into your DAM for greater user satisfaction - helping them quickly find the right assets with no need for keywords by understanding the content and context of the image. They’ll then be able to repurpose visuals at scale without complex editing software or any need for technical or design skills.

 

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Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

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VHB

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Christi Klein
Lowe's Companies, Inc.