DAM New York 2022

The Art and Practice of Managing Digital Media


Painting the Picture of DAM ROI with Targeted Integrations

September 15, 3:20 PM EDT

Digital Asset Management systems are set up to improve ROI of digital assets, so it stands to reason that a DAM system should show asset ROI once it has been in place for a while.

But that simply isn't the case.

There is a cost to creating assets and DAM does not capture this. Assets make their returns by being used in the market, and DAMs often do not capture this either. 

So how do you show the ROI of your assets through DAM? 

By asking the right questions ahead of time and setting up targeted integrations with the upstream and downstream systems that can paint the whole picture of an asset's lifecycle and its ROI.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.