The digital first economy has changed how content is discovered, consumed, and interacted with. New models for organization, content workflows, and emerging technologies need to be adopted to meet the demands of a digital-first customer engagement. The foundation of this is an effective content workflow that addresses the demand for more personalized content to fuel business growth in the months and years ahead.
Join us as we highlight a practical approach to building a content working models and listen to IBM discuss how metadata helped them transform their business and the way they engage with their clients:
- Build a successful content workflow that factors in all aspects of the asset from ideation to delivery channel and how metadata and segments are associated with the asset
- Learn how all applications within the content flow have been integrated to support reuse and performance metrics
- Take action by applying automation across the content workflows and emerging technologies to reach scale and accelerate production, scale, and efficiencies
