DAM New York 2022

The Art and Practice of Managing Digital Media


MAM – Media Asset Management System, Change Agent … or Both?

September 16, 1:40 PM EDT

A MAM is not only a content management system but also a tool to bring together teams, systems, and provide easy access to content for all users.

At the Canadian Broadcasting Corporation (CBC), the MAM has inspired many changes and provided great opportunity for effective and ongoing change management and collaboration.

Hear Christine Cadotte, Project Lead – Metadata Optimization, Content Management and Preservation, and Rebecca Efrat, Library Coordinator, Semantics & Metadata, CBC share the huge opportunities the MAM has created including:

  • How the MAM has enabled the CBC to emerge from silos and seek collaboration with other teams 
  • Using metadata governance to bring people and ideas together
  • Using taxonomies to connect systems and content
  • Embracing what an API can do for your MAM and other systems

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Albert Einstein College of Medicine

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Lowe's Companies, Inc.