Hear from Nadine Cotter, Creative Director and AVP, Creative Services, CWB Financial Group on its first DAM platform to enhance the value of mature infrastructure and processes for creative fulfillment and, in turn, the achievement of organizational goals rooted in brand management and agile marketing.
Nadine will share experiences of implementing a DAM and the lessons learned along the way, addressing:
- Groups, permissions, getting management buy-in and workflows
- Auditing and migrating content
- Metadata and keywords
- Policies and governance
- Transition to operations
- And … staying organized
So … if you're about to embark on a DAM for the first time, this session is for you as Nadine will share the pain points and provide a valuable heads-up or two as she gives you a peek at the days and decisions ahead.
