DAM New York 2022
Getting Started with DAM: Achieving organizational goals and agile marketing at Canadian Western Bank (CWB) Financial Group
Hear from Nadine Cotter, Creative Director and AVP, Creative Services, CWB Financial Group on its first DAM platform to enhance the value of mature infrastructure and processes for creative fulfillment and, in turn, the achievement of organizational goals rooted in brand management and agile marketing.
Nadine will share experiences of implementing a DAM and the lessons learned along the way, addressing:
- Groups, permissions, getting management buy-in and workflows
- Auditing and migrating content
- Metadata and keywords
- Policies and governance
- Transition to operations
- And … staying organized
So … if you're about to embark on a DAM for the first time, this session is for you as Nadine will share the pain points and provide a valuable heads-up or two as she gives you a peek at the days and decisions ahead.
What others say
HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.
Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year!
The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing. I could have used three of me to cover all the sessions I was interested in attending!