DAM New York 2022

The Art and Practice of Managing Digital Media


Getting DAM ‘Match Fit’ for FIFA World Cup Qatar 2022

September 15, 12:20 PM EDT

At FIFA, the world governing body of football, DAM is playing an integral role in delivering the digital experience for football fans and other stakeholders. In 2022 the year will end with the greatest football spectacle of them all – the FIFA World Cup.

To ensure football is truly global FIFA intends to have a DAM at the center of its ecosystem – fully integrated with digital channels and with multiple methods of distribution, structured to reach all of its 211 member organizations. It will include official content from across all aspects of the association.  

Join Paul Murphy, Senior Digital Assets Manager, FIFA, on the challenges in getting the DAM match fit.

In this session, we’ll hear: 

  • How the DAM at FIFA follows a path of integration and automation to empower digital storytellers, FIFA member associations, the teams and the players, with live tournament photography to showcase the greatest football event in the world
  • About the roadmap following all the 2022 tournaments and events with an abundance of enhancements, integrations and applications of AI services

All to deliver a DAM in 2022 that is worthy of the best World Cup ever.

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Albert Einstein College of Medicine

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Lowe's Companies, Inc.