Creating a true digital content supply chain means linking multiple systems in meaningful, productive ways. Multi-system integrations often introduce unexpected challenges and workarounds.
In this session, we’ll explore best practices to create as seamless an ecosystem as possible. Topics discussed will include:
- How to structure an enterprise content operation and the benefits of creating an enterprise-wide workflow
- What role your DAM system should play in the ecosystem
- What other systems you need to consider alongside your DAM
- The challenges of delivering personalized content at a global scale
- How best to direct multi-channel marketing operations and how the enterprise content system can help
- How to ensure a clear pathway that can include modular content for the benefit of all users
- Ensuring content has the right metadata to deliver maximum value across a multitude of delivery channels
