DAM New York 2022

The Art and Practice of Managing Digital Media


Why is the Digital Supply Chain still a Strange or Unknown Concept in so Many Organizations – and Why it Matters

September 15, 11:50 AM EDT

What is meant by 'Digital Supply Chain'? This question comes up a lot, and there is a curious look when the reply is that there are a host of problems and opportunities associated with higher order digital supply chain management.

Most people seem confused – it is as if all of the business capabilities, learnings, tools, organizing principles, etc., that were created and evolved to develop and scale physical supply chain capabilities don't matter in a world where we're moving bits and bytes instead of boxes and box trucks.

Well, they do!

In this session, Mike McGinniss, Vice President of Digital Platform Services, Southern New Hampshire University will discuss how moving knowledge, content, ideas, media, learning resources, etc., from acquisition to exploitation is the lifeblood of any business that needs to market and sell anything. This isn’t just digital media-based products, it’s all business which can benefit from some good old fashioned physical supply chain management techniques.

What others say

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Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.