What is meant by 'Digital Supply Chain'? This question comes up a lot, and there is a curious look when the reply is that there are a host of problems and opportunities associated with higher order digital supply chain management.
Most people seem confused – it is as if all of the business capabilities, learnings, tools, organizing principles, etc., that were created and evolved to develop and scale physical supply chain capabilities don't matter in a world where we're moving bits and bytes instead of boxes and box trucks.
Well, they do!
In this session, Mike McGinniss, Vice President of Digital Platform Services, Southern New Hampshire University will discuss how moving knowledge, content, ideas, media, learning resources, etc., from acquisition to exploitation is the lifeblood of any business that needs to market and sell anything. This isn’t just digital media-based products, it’s all business which can benefit from some good old fashioned physical supply chain management techniques.
