DAM New York 2022
Digital Innovation in the e-Commerce Space Through DAM
Last year, Saks announced their e-Commerce business would be spun-off from their brick and mortar stores. This move allows Saks to focus time, energy, and investment in capturing the mindshare of future customers in what’s becoming an ever increasingly competitive market.
While Saks products will always be the star of the show, the content machine that promotes these products is equally as important. The team at Saks quickly realized they needed a DAM that streamlined the process of content creation rather than a simple archiving tool.
In this presentation, Kimberly Jauss, Director of Creative Imaging at Saks will cover:
- An overview of the Saks creation process, from start to finish
- The benefits of having all content, archived and working, in one place
- How to encourage content reuse through findability and strong metadata
- The role of automation when it comes to streamlining the cumbersome and complex process of creating content
- Why data insights could mean less content is created in the future
Speaker
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