DAM New York 2022

The Art and Practice of Managing Digital Media


Digital Innovation in the e-Commerce Space Through DAM

September 16, 9:00 AM EDT

Last year, Saks announced their e-Commerce business would be spun-off from their brick and mortar stores. This move allows Saks to focus time, energy, and investment in capturing the mindshare of future customers in what’s becoming an ever increasingly competitive market.

While Saks products will always be the star of the show, the content machine that promotes these products is equally as important. The team at Saks quickly realized they needed a DAM that streamlined the process of content creation rather than a simple archiving tool.

In this presentation, Kimberly Jauss, Director of Creative Imaging at Saks will cover:

  • An overview of the Saks creation process, from start to finish
  • The benefits of having all content, archived and working, in one place
  • How to encourage content reuse through findability and strong metadata
  • The role of automation when it comes to streamlining the cumbersome and complex process of creating content
  • Why data insights could mean less content is created in the future

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo.

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.