DAM New York 2022

The Art and Practice of Managing Digital Media


Change Management and DAM: How it benefits governance and user adoption

September 16, 2:40 PM EDT

Frequently DAM systems are all about change; from small changes administrators make to help support end users, to major changes, such as a large system migration, or building a new DAM platform. 

It is important to focus on the project as an ever evolving and expanding environment. 

DAMs are not meant to stay stagnant! Part of the growth comes from adopting change management and understanding how user adoption and governance plays a significant role in the successful implementation of any change within the DAM.

Jennifer Sunday, Global Technology DAM Manager and Leader of the Global DAM Practice for Stanley Black & Decker, Tools Division will share key drivers in change management focusing on four crucial elements:

  • What is change management, and why is it important?
  • What are the key things to think about?
  • What are the benefits?
  • How to involve/engage users?

In this session, Jennifer will highlight best practice in engaging users for change, adopting the principles of:

  • Tell them ahead of time
  • Communicate effectively so there are no surprises
  • How to make and implement change
  • Evaluating change at multiple places in the journey
  • How to make improvements and enhancements

How can we leverage the growth of the DAM, using change management to benefit governance practices and user adoption to get ‘THE BIG WIN’

Tune into the session to find out!

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Albert Einstein College of Medicine

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Lowe's Companies, Inc.