DAM New York 2022

The Art and Practice of Managing Digital Media

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David Koch

Global Product Manager, Digital Asset Management

Mars Inc

As the Global Product Manager of Digital Asset Management, David’s key responsibilities are to enable the seamless integration of DAM into the existing and developing Mars Martech ecosystem, including managing digital templating and enterprise video platforms globally. His team of Product Leads and Engineers delivers continuous value and efficiencies for the business across all segments while staying focused on fit-for-purpose solutions. During David’s three years at Mars, the content ecosystem has grown under his leadership and vision, leveraging product management principles to ensure the success of the DAM program.

Before joining Mars, David was in production and product management at global digital agencies R/GA, McGarry Bowen, and Elephant – working on clients that include PwC, Goldman Sachs, and JPMorgan Chase. Prior, he spent the better part of a decade in the film and television industry working on productions including “The Sopranos,” “Mad Men,” and “Eternal Sunshine of the Spotless Mind.” He plays tennis and pickleball in his spare time and learns about being a new dad.

What others say

HS DAM provided a network of like-minded passionate professionals that were so generous & honest with their front line experiences of working and creating in the DAM universe, Bravo

Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.